By: Brittany Kapps
This month I attended my second PRSSA National Conference in Orlando, Fla. Conference is always a memorable experience both personal and professional. It’s a great way to meet other members who share a passion for PR as much as you do. It’s also a great way to network with PR professionals and gain a better understanding of PR. For me, conference always brings me inspiration and motivation.
Here are the important tips I brought home with me from my favorite sessions:
Craig Dezern, vice president of global public relations at Disney Destinations
- To deliver a message globally, you must LISTEN. Tap local expertise, observe, question and look for connections.
- To prepare for a career in international PR you need to get curious about the world and gain some experience and insights
- Avoid obvious international blunders with simple tools – I advise the book, “Kiss, Bow or Shake Hands?”
- We must always be evolving in our media environment today. “Blend and bridge traditional, digital and social.”
Erin B. Hart, Senior Vice President, Fenton Communications
- Public interest communications consists of shared need, a defined target audience and a call to action.
- If you ever have any enemy in a fight, don’t discount them. Learn from them.
Rick Bubenhofer, Vice President, Director of Public Relations, Brown-Forman
- Sometimes the worse thing that happens to you is the best, and some times the best thing that happens to you is the worse.
- We are limited only by our imagination
- When you go into a foreign country to conduct a PR campaign, team up with a firm from that country.
Gary McCormick, APR, Fellow PRSA, Director of Partnerships Development at HGTV
- PR landscape is expanding as media platforms are changing
- Never be afraid to hook on to an idea, make it bigger and better
- Date an idea, but don’t marry it
- Create with limited rules and no expectations
Soledad O’Brien, Special Investigations Correspondent, CNN; Host, “In America,” CNN
- Envision a life you could lead and minimize external voices.
- Do not pitch a statistic, pitch a story – people want to be inspired.
- People have the answers. They just need the confidence to deliver it.
- The best way to predict the future is to create it yourself.
- If it wasn’t a crazy idea, it wouldn’t be a breakthrough.
- Developing a competition can be a successful way to make an idea come to life.